2014 Chinese shoe machine industry forecast: double squeeze ? death exams

2014/05/03 Come from Xinhua Mechanics

Forecast: 2014

Looking to 2014, outside the weaker demand, there are cost double squeeze on profitability, Chinese shoe machine industry must hold together to seek a breakthrough, for development and coexistence, recycling opportunity!

1, the diplomatic storm, squeezed

2014 outside the complex, ever-changing, personalized market environment, shoe machine operators put forward higher requirements. Future a common phenomenon that is, the domestic shoe toward polarization, the middle will be a large number of medium-sized fission: one is the high-grade satellite companies atmosphere (mass orders, brand); a class is designed to fine tip small and micro enterprises (personality technology, a small amount of diversity).

As I predicted last year, footwear large enterprises because of their strong dominant, in various ways and reasons of the upstream supplier and manufacturer of shoes machines made more higher requirements in order to improve production efficiency and reduce costs, such as procurement tenders, bids, request the whole plant output capacity, margin requirements to ensure that the procurement of equipment during use and after-sale service are guaranteed, installment shift the risk, customization, etc. ...... make shoes machine suppliers and manufacturers need to improve their strength, improve quality, the introduction of flexible policy responses, seeking to break out in the fierce competition, to keep order.

Small and micro shoe after the contraction scale, put the original shoe must configure various types of machinery, some or all transferred out, in addition to links to master the key technology and the implementation of the outsourcing process, in order to reduce risk, achieve zero inventory. For example, many shoes factories in Guangzhou production over the past decade almost every family configuration boots facial shape (some companies even more than one), with the increasing complexity of the material, nowadays a lot of technology is not achieved, but the version is also increasingly complex, even with multiple and fully functional, it is difficult to get, plus seasonal orders, machine workload is not full, produce little value, so now most of such activities outsourced to professional factory responsible. Another example is a large piece leather machine, CNC punching machine, CNC button sewing machine, embossing machine, strictly speaking, does not need one every shoe purchase, but must set up special operations, creating little value, and therefore shoe size of the wave of contraction, has also been transferred out specific activities outsourced to professional factory, shoe factory in order to achieve lower costs, reduce labor, the pursuit of lean production purposes. Shoe downsizing, a lot of two cell phones hit the market, a direct result of declining sales shoe machine equipment manufacturers or semi-stagnation.

On the one hand is the shoe weaker demand, on the other hand the internal pressures make shoes machine bosses stretched. Production and operating costs rising pressure: artificial welfare rising raw material prices, unfavorable exchange rates exports, rising rents and other operating expenses increased by enterprises to standardize operating costs, customer customization / technical requirements with ....... Marketing costs surge in investment, spending only one exhibition to the Guangzhou International Exhibition of Shoes Shoes for example, 90 square size, rent, special construction, transportation, power, handling, meals and other expenses statistical inputs required 20 ~ 300,000 yuan, if you have to invest in Dongguan, Jinjiang, Qingdao, Wenzhou, Shanghai, Chengdu and other leather shoes machine exhibition, year cumulative down, casually two million expenditures. There are also research and development costs increased year by year, because the product is no difference, it is not competitive, and with the increased intellectual property protection, someone else's core technology, high-tech and can not easily imitate to. To survive and survive well, we must focus on research and development, has its own R & D team and core technology, and 3 to 5 people minimum configuration, salary benefits, materials and other inputs must be configured together next year, not two hundred million. These shoes machine for small and medium enterprises is undoubtedly a very large number.

2, warm boiled frog death exams

Competition law industry and network information age is eat small, fast eat the slow, not competitive companies will inevitably be eliminated out of the market.

Today the cost of China's footwear industry has been far higher than the cost in Southeast Asia. Such as Malaysia footwear reflux, under previous orders to China is gradually back to domestic production. Even shoe boss ridicule "Now is not afraid to compete with China, because of their cost is higher than we Malays." In addition, more neighboring countries and other emerging markets, including Vietnam, Indonesia, Myanmar, Cambodia, the Middle East, South America, Africa and other countries and regions, footwear rise threat. Many orders go to South America as the United States, why, because the local labor costs $ 400, but very close. And China has risen to $ 700, and still rising.

Moreover, personalized custom orders at factories for the pursuit of profit maximization, not only considered as early as cheap and labor-intensive, comprehensive consideration will choose the nearest convenient transportation, short production cycle, from the consumer closer, more sensitive to fashion trends , relatively low labor countries and regions. As the world's leading outdoor brand Timberland has built 5,000 people in Mexico shoe size. Another example is the nearest to the European Order Spain, Eastern Europe or Turkey and other countries.

This means that in future the kind of competition has not been possible to fight back to the original era of cheap labor, but the development to competition, innovation and competition in the industry chain. Of course, this requires a more lengthy process of sustainable development.

Footwear orders loss, the future of the total Chinese shoe will drop, the traditional shoes machine market will inevitably be a huge impact. With the innovation of new technology and new materials, some of the traditional shoes opportunity to exit the market. Shoe machine manufacturer's R & D center of gravity is shifted to the production of high efficiency, automation, high value-added, labor and materials on the shoe machine products more savings.

Such as CNC leather cutting machine gradually in the board room, workshop applications open, the benefits can be brought directly to the shoe province Die fees, cancellation Die warehouse, provincial administrators, improve material utilization, saving processes and so on. With CNC leather cutting machine technology continues to upgrade (I learned in Dongguan Emma CNC multi-blade cutting technology, automatic transmission technology, multi-cutting technology, intelligent layout technology), has been able to fully meet the dermis, which, stereotypes cloth , tear not broken, Hong Kong Po, the large variety of materials such as high-end quality cutting needs. And with a small amount of diverse orders more flexible, better reflect productivity and meet delivery cycle. Traditional cutting machine can be expected to gradually decline, while production will soon die cutter machine from the historical stage. Another example is the introduction of computer sewing, working efficiency of more than one machine arrived, a direct result of the past, a workshop configure hundreds of traditional sewing phenomenon will cease to exist, the traditional sewing transaction massive atrophy.

In order to shrink the traditional mode of production of the goods, industrial chain inevitable restructuring. As previously mentioned contraction shoe size, many processes outsourcing, and outsourcing process is undoubtedly a disaster shoes machine sales. Even many shoe to further reduce costs, zero inventory learning JIT Toyota production model, further negotiations with the material supplier, the supplier must-site in accordance with the requirements of the body, quantity, delivery time, no longer inside the establishment, such as Hong Kong Po, sheet roll such as cutting, picking department. There are alternative processes, such as automatic gluing machine to help clamp, can ever gluing machines, steam machines and other technology to replace the soft off; lasting machine put the past in the process to replace lost massage machine, saving personnel processes and equipment; gangbao wet machine, because the rise of hot melt adhesives, direct disappeared. These original equipment manufacturers for it is a disaster.

Foreign aggression and internal problems, 2014 we go?

As I mentioned in the previous article, the traditional footwear industry will inevitably move toward polarization: a part of the low-end manufacturing, will inevitably shift to lower-cost areas, such as foreign orders from China, Vietnam, Indonesia ladder to Bangladesh labor costs Burma, Cambodia, Southeast Asia, Africa, South America and other countries and regions more affordable transfer. Part of the high-end manufacturing, high quality requirements, as consumption patterns change, it will stay in supporting mature, high degree of automation and machinery, transport facilities, from consumers to the more recent, more sensitive to trends in the region continue to produce. This means that China is still full of exuberant shoe machine industry opportunities, recycling opportunity!

Why? On the one hand, the transfer of the industrial ladder, the relative high price of foreign equipment and after-sales costs, Chinese shoe machine affordable, necessarily welcomed by neighboring countries and overseas emerging markets, shoe machine companies become a new profit growth point . On the other hand, as the shoe (domestic and overseas) for digitization, automation, intelligent products and applications accepted, would enable the country with strength, forward-looking shoe machine companies accelerate their product upgrades, replacement, increase product development investment to meet the growing shoe, and even personalized custom needs. The latter will be the rise of Chinese shoes machine truly sustainable development of virgin land.

To continue development, there are two paths to take: First, continue to develop new technologies and new products to higher efficiency, higher quality equipment and technology to meet their increasing customer demand; second is to use their cost advantage, technological advantages to develop the international market.

It is worth recalling that the enterprises to explore international market is an arduous and complicated project, you need to make full and comprehensive preparation, including target market industries to supporting the environment, the quality of labor, economic policy, cultural and environmental factors have a profound awareness and preparation. This share Emma CNC CEO kingdom particularly valuable right that Chinese shoes machine counterparts to develop foreign markets need to overcome several problems, one is in the process of enterprise development management to focus on cultural differences need to strengthen cooperation with local communities, the public and the media communication, to create a favorable public image; second is to clear the project may involve the interests of the chain, and promote local social and economic development through public projects, led the people's living standards improve; third is to focus on personnel management issues, the need to comply with local policy regulations.